Press
SEATTLE, Dec. 22, 2010 /PRNewswire via COMTEX/ -- Peek...Aren't
You Curious and Nordstrom (NYSE: JWN) announced today a partnership to
begin offering Peek merchandise in Nordstrom stores and on
nordstrom.com. Nordstrom will be the exclusive retailer for Peek
merchandise outside of Peek's six stand-alone stores and online at
peekkids.com. By investing in the company, Nordstrom also becomes a
minority shareholder in Peek, a company that designs, makes and sells
children's apparel, gifts and other treasures.
Nordstrom expects Peek merchandise will become a major part of its
core kidswear offering in all Nordstrom stores' kids departments and
online. Nordstrom will first introduce Peek merchandise in 18 Nordstrom
full-line stores and on nordstrom.com beginning February 2011,
with the intention of rolling out Peek merchandise to more stores over
time. Initially, eight stores will also feature unique Peek-inspired
shop-in-shops located inside the Kids department.
"Tina Canales and Peek have put together one of the most exciting kids labels we've seen in a long time," said Pete Nordstrom,
president of merchandising for Nordstrom, Inc. "Tina and her team have a
real knack for connecting kids and parents alike to great quality
fashion in a playful and savvy way. We love their creative talent and
believe in the concept both as a stand-alone store and as an important
vendor in our kidswear mix."
Peek focuses on offering high-quality children's apparel and a
shopping experience that allows all ages to connect with the joy of
childhood. The clothing shows the same consideration and quality that
adults demand in their own wardrobe, with thoughtful details, luxurious
materials, and interesting finishing work that elevates it to something
kids can love.
"We are excited and honored to be working with Nordstrom," said Tina Canales,
a mother of three and co-founder of Peek...Aren't You Curious. "It did
not take us long to discover that the Peek and Nordstrom customers are
often one and the same, and that they appreciate the values both
companies share -- a commitment to offering hip, quality clothes at an
accessible price and a genuine focus on customer service. We are really
looking forward to dressing more kids."
"Tina and I worked together for about 10 years, and she is an
extraordinary merchant with a sharp creative eye, incredible attention
to detail and impeccable taste," said Maureen Chiquet,
Global Chief Executive Officer of Chanel and member of the
Peek...Aren't You Curious Board of Directors. "Not only can Tina always
pick the best products, find the right sourcing and put them together in
an entirely unique way, she also has the drive and the will to make the
impossible happen. When she told me about her concept for Peek, and
showed me the product and store design, I was immediately seduced and
wanted to be involved with the Board.
"I have also worked with Pete Nordstrom
as one of our top retailers for Chanel. As an upscale yet friendly and
service-driven store, Nordstrom fits perfectly with the Peek concept.
Both Nordstrom and Peek share a very similar customer -- one who cares
about quality, detail, and unique, hip style."
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Nordstrom and Peek...Aren't You Curious Team Up:Nordstrom Invests in Kidswear Company, Becomes Exclusive Retailer
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